🌿 Can Fashion Heal? Earth Day Reflections from HimGra on Regenerative Luxury
- K D Sharma
- Apr 29
- 2 min read
Updated: Apr 30
On Earth Day 2025, HimGra brought together designers, students, sustainability pioneers, and brand founders for a powerful conversation on the future of fashion.
Hosted as part of the Fashion Revolution Week, this 90-minute virtual event asked a bold and timely question:
"Can fashion heal?"
At the heart of the conversation was HimGra — a wild Himalayan fiber redefining luxury through regeneration, innovation, and inclusion.
🎙️ Can Fashion Heal? — A Keynote by KD Sharma
In a powerful opening, co-founder DESCATUK KD Sharma reminded attendees of fashion’s climate cost — and its opportunity for renewal.
“We don’t just wear fashion. We live with its consequences. The real luxury today is regeneration.”
He introduced HimGra as a fiber that consumes no water, uses no pesticides, and causes no land conflict with food crops.With its origins in wild, rain-fed grass and its fiber processed through a patented waterless technology, HimGra offers a real solution for luxury that restores.
The keynote also highlighted independent validation from J-PAL South Asia and Green, confirming HimGra’s environmental and social impact.
🧑🎓 DESCATUK*Dev Bhoomi University:
Earth-Positive Creativity with designer
Young designers from Dev Bhoomi School of Design and Technology joined the session, exploring how HimGra can be reimagined in fashion narratives that serve the planet.
Their engagement reflected a growing movement of Gen Z creators embracing conscious couture — blending natural materials with contemporary design thinking.
👗 Voices of HimGra Luxury Brands
The HimGra League featured guest appearances from visionary brand founders:
Rachana Sarup, founder of B77, shared how her brand upcycles waste into wearable statements and how HimGra blends with her design language of ethical elegance.
Nishi Arora Founder Nivoraa Nishi Arora, founder of Nivora, explained how HimGra supports body-inclusive fashion with zero-waste designs — and how her brand is exploring HimGra export opportunities.
Together, they demonstrated how conscious luxury isn’t a compromise — it’s a new creative freedom.
🎨 ICON Design Contest Powered by Italtex
The event also marked the official launch of the HimGra Design for ICON Contest, curated in collaboration with Italtex Trend Book 26/27.Open to fashion designers and student innovators globally, the contest celebrates:
Climate-positive material innovation
Himalayan storylines in design
Opportunities for visibility, mentorship, and jury participation
HimGra Italtex Design for ICON: Madhumita DESCATUK
“Fashion is not just what we wear — it’s what we stand for. ICON is a call to design for the Earth.”
Earth Day 2025 was not just a reflection
it is a commitment.
At HimGra, we believe in luxury that regenerates. We invite you to join us in this journey:
✨ Sponsor our pilot cultivation in the Himalayas
🧵 Collaborate as a brand, stylist, or designer
🧑🏫 Mentor emerging Earth-positive fashion voices
🏆 Join the ICON Jury and shape the next generation of sustainable fashion
and many more..... Let fashion heal —Support them to revolutionize sustainable luxury with HimGra.
Write to us kd.ceo@descatuk.com or talk at +919815834668
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