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Writer's pictureK D Sharma

New Launch: Vardhman Textiles Introduces HimGra Bottom Wear Fabric

Vardhman Textiles, a leading name in the textile industry, has collaborated with the sustainable fiber innovation HimGra to develop a new range of bottom wear fabrics. This collection aligns with the ethos of DESCATUK (Dev Ethical Sustainable Crafts and Textiles, Uttarakhand), whose mission is to promote eco-friendly craftsmanship while supporting local livelihoods in rural India.



Fabric Overview:

The HimGra Bottom wear Fabric developed are versatile palette of earthy tones and a durable yet refined texture. These fabrics are designed to cater to bottom-wear garments, providing both comfort and performance. Their unique properties make them ideal for sustainable fashion enthusiasts.

  • Color Options:

    • Neutral beige and navy blue

    • Olive green and deep red

    • Warm tan and black

Each swatch is neatly mounted on Vardhman Fabrics sheets, signifying high-quality production standards.



Sustainability and Innovation:


  • HimGra’s environmental advantage:


    HimGra fabric is derived from wild perennial Himalayan grass, cultivated on rainfed land without chemical fertilizers or pesticides. This ensures a low environmental impact, addressing the need for eco-friendly alternatives in the fast fashion industry.


  • Mechanical processing innovation:


    HimGra fibers are processed water less technology, marking a significant reduction in the water footprint. The mechanical technology, for which a patent is filed, adds further innovation to this collaboration.



Market Potential:

The bottom wear collection has strong appeal for brands focused on sustainable fashion. HimGra’s hollow, circular fibers offer better insulation—keeping the wearer warm in winter and cool in summer. These fabrics, tested on high-speed weaving machines, provide versatility for both luxury and everyday fashion.


Livelihood Impact:

The HimGra project not only introduces sustainable fabrics but also uplifts communities in Uttarakhand and Bihar, involving SHGs (Self-Help Groups), weavers, and women artisans. This launch creates new economic opportunities while maintaining the ecological balance of the region.




Conclusion:

The collaboration between Vardhman Textiles and HimGra marks a promising step towards luxury sustainable fashion. With color diversity, eco-conscious production, and local engagement, this bottom wear fabric collection is set to become a preferred choice for brands and consumers alike.

This launch further validates DESCATUK's efforts to combine tradition with technology, as J-PAL South Asia continues to monitor the project's social and environmental impact.


Explore this new collection to discover sustainable style that cares for both Earth and people!

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